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Jim Farley, Head of Sales and Marketing for Ford, didn't know that a quick hotel stay would influence a completely new customer-care strategy for Ford's luxury brand LINCOLN. It all started when Farley, who was living in Detroit at the time, stayed at a hotel in Minneapolis last year. Instead of placing the standard Wall Street Journal on his doorstep, the staff at the boutique hotel replaced it with The Detroit News to make him feel more at home. As Farley recounts, "They said, we saw where you're from and we just guessed that you'd rather have your hometown paper. It's a simple thing, but I want to go back there."1

New Mazda6 to be Showcased in Paris

Every year around this time, Spradley Barr Ft.Collins has the opportunity to get excited about next year's new Mazda models. Yeah, we know, the calendar just turned over to 2012. In the auto world, however, it's all about staying ahead of the game, and Mazda certainly knows how to play to win. The brand has announced that its next-generation Mazda6 will make its debut at the 2012 Paris Motor Show in September.

Ford to Debut Innovative Mirror Technology on New Escape

It seems that American auto manufacturer Ford is always looking for ways to improve features that most automakers and manufacturers don't even consider in need of enhancement. That's how Ford stays ahead in terms of design and innovation; the brand knows how to get a step ahead of the competition.

The Life & Times of the Ford Taurus: From Then to Now

The first Ford Taurus was a light, fiberglass vehicle that was a major milestone for the Ford company and that swayed many other automakers to rethink automobile design. Between 1986 and 2007, Ford constructed almost eight million models. It was ,at that time, (and still is) the fifth best- selling North American car in Ford's history, with only the powerful F-150, the subcompact Escort, the always-black Model T, and the sporty Mustang pinned as selling more units. The 90s were perhaps the most important decade for the Ford Taurus. In the mid-90s, the popular Taurus was named the best-selling vehicle in the United States for four years in a row. The Taurus also went through major body styling updates in the 1990s.

Ford Delivers Special New Restoration Shells for Vintage Mustangs

Are you a Ford Mustang enthusiast? Now you can build your own "brand new" Ford Mustang based on the classic 1965, 1967 and 1969 production models of these vehicles. Ford now offers officially licensed Mustang shells, built to look like the original cars, which you can order at Spradley Barr Ft. Collins.

The New Ford Explorer: Unrivaled Safety Coming Your Way

When you see a family member or loved one get into the driver's seat, what's your number one concern? For many of us, it's safety, and Ford has found a way to address this issue. Instead of focusing on social networks or smartphone-integration, Ford has taken several steps with its new Explorer to keep drivers safe on the road. Ford announced its intentions to launch new safety features next year, including enhancements to the existing MyKey feature.

2012 Mazda Models Get a Face-Lift: Redesigns Revealed

Ever wish you could re-vamp your look without changing your personal style? A new haircut or outfit might be the answer for you, but in the automobile world this situation calls for one word: "redesign." And, in a recent interview, Robert Davis, Senior Vice President of U.S. operations for Mazda, announced that the franchise will produce four redesigned models by 2014.

2012 Hyundai Veloster Wins "Urban Car of the Year" Award

To say that the 2012 Hyundai Veloster hit the ground running would be a serious understatement. In its short time since arriving at Spradley Barr Ft. Collins, the all-new, three-door coupe has wowed drivers in the greater Fort Collins area and beyond with its wide range of technological features, as well as the crowd at SEMA with two aftermarket-tuned variants. Now, the Veloster is being praised by Decisive Magazine, who just awarded it with their

Lincoln Re-designs to be Launch In China

In the US, LINCOLN has been synonym of luxury cars for a long time, but it is not case everywhere else. According to CEO Alan Mulally told Bloomberg, this situation may be about to change. "We have a great luxury brand in LINCOLN, which we have recommitted ourselves to,"  "There's going to be tremendous pull from China to have access to these great vehicles."1

Along with other North American dealers, including Spradley Barr

7 New Lincoln Models by 2014 in Fort Collins

LINCOLN is planning new models for the coming years, but you might be surprised to learn that, not one or tow, but seven new models head to Spradley Barr Ft. Collins - 809 South College Avenue in Fort Collins, CO by 2014. The American auto maker hopes to have a lineup of sportier, flashier and more fuel efficient vehicles on the road by 2014.

Coming off a 25% sales increase, thanks in part to the outstanding

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