Spradley Barr Fort Collins

Jim Farley, Head of Sales and Marketing for Ford, didn't know that a quick hotel stay would influence a completely new customer-care strategy for Ford's luxury brand LINCOLN. It all started when Farley, who was living in Detroit at the time, stayed at a hotel in Minneapolis last year. Instead of placing the standard Wall Street Journal on his doorstep, the staff at the boutique hotel replaced it with The Detroit News to make him feel more at home. As Farley recounts, "They said, we saw where you're from and we just guessed that you'd rather have your hometown paper. It's a simple thing, but I want to go back there."¹

Every year around this time, Spradley Barr Ft.Collins has the opportunity to get excited about next year's new Mazda models. Yeah, we know, the calendar just turned over to 2012. In the auto world, however, it's all about staying ahead of the game, and Mazda certainly knows how to play to win. The brand has announced that its next-generation Mazda6 will make its debut at the 2012 Paris Motor Show in September.